How To Quickly Double Your List Through Online Speaking

by Yvonne Bynoe on September 12, 2014

radiointerview
If you’re like my clients, you’d love to quickly build your list through speaking—especially doing telesummits. What’s better than speaking to hundreds or even thousands of prospective clients from the comfort of your home?  This week I was invited to do a telesummit happening in November; this year I’ve already done 4 telesummits.  For about 1 hour of my time, I earn thousands of dollars in the form of new clients and even as a guest I increase my list. Also by providing valuable content I receive more telesummit invitations.

I got on the “telesummit radar” by working with a mentor who taught me how to host my own telesummit.  The beauty of hosting a telesummit or an interview series is that VERY quickly you can double or triple your list and enroll new clients.  Also by positioning yourself as the host, you highlight your own expertise which leads to you becoming a sought-after expert for other people’s telesummits.  So far I’ve hosted three and I’ve learned what to do and what NOT to get maximum opt-ins and new clients. I now teach my clients how to host telesummits or interview series (which can have as few as 4 people) as part of a strategy to attract and enroll higher paying clients.


I’ll be sharing more information about this super effective marketing strategy in my upcoming training: “How To Attract Higher Paying Clients and Add $5,000-$10,000  A Month To Your Coaching Business in the Next 90 Days (Even If You’re Brand New)”  Click here to register:   https://yvonnebynoe.leadpages.net/lucrativecoachingseries


There are A LOT of telesummits and many of them flop because they’re not well thought out and structured.  Worse quite a few of them are boring, pitch-fests. You don’t need to be an expert interviewer to host a successful telesummit or interview series but you do have to do some planning so that you’re attracting new clients and speaking opportunities.  Here are some tips to get you started on the right road.
 
 

“5 BIGGEST MISTAKES HOSTS MAKE THAT CAUSE TELESUMMITS TO FLOP”
By Yvonne Bynoe

1. Not Knowing Why You’re Doing It
It may sound silly but many people spend a whole lot of time and energy creating telesummits and interview series without having a clear purpose. Do you just want to gain more exposure in your industry and build your list? Do you want to launch a program?  Do you want people to sign-up for discovery sessions? Do you want to generate income from the interview audio recordings?  What you want to achieve informs how you structure and plan your telesummit including, who you will invite; your emails to participants; your interview format.  


Solution:

Create your CALL TO ACTION as the first step to creating your telesummit or interview series. Decide what your offer is.  As with any other marketing strategy, get crystal clear about how to use your position as host of the telesummit to build your “know, like and trust” factor so that participants will want to take the next step in working with you.

 

2.  Not Having a Compelling or Coherent Title

Your telesummit or interview series should be focused on YOUR ideal clients; they are who you want to opt in.  As with any marketing, people need to know who the telesummit is intended for; what problem(s) it is  addressing and what the participant is going to receive from attending. Very often telesummit titles are overly vague or overly clever and do little to tell someone what the speakers will be focusing on. This problem is compounded when information about the speakers’ talk aren’t available for preview on the opt-in page.   


Solution:

Your personality or brand should be displayed in your title but consider using a subtitle to spell out the nuts and bolts training or teaching that you’re providing through your guest experts.  Also, it’s a good idea to provide some information about your speakers and their expertise on the opt-in page.


3.  
Having Too Many People From the Same Industry

If you want to position yourself as an expert then part of that job is presenting the best practices or solutions—-as you see it.  When you have 5 health coaches or 4 marketing coaches, very often the listener is going to hear conflicting information about how to solve the same problem.  It doesn’t mean that your guests are wrong but know that the fact that they have different ideologies or strategies will confuse your audience.


Solution:

Limit the number of guests from the same industry.  Also think about the various fields or type of services that your ideal client could utilize. If your telesummit is focused on health and wellness there are a range of people who could be invited from doctors, health coaches, nutritionists; fitness instructors, EFT practitioners, massage therapists, etc. Also select people who complement your style and philosophy rather than contradict it.


4.   Not Being Strict On Speaker Promoting Your Event

One of the most important reasons to do a telesummit or interview series is to build your list.  You can literally have 200-1000+ new names in the matter of a week or so.  However for this to happen your speakers have to promote your event to their lists.  Often “larger names” won’t promote because they feel that the host is able to get free advertising and more opt-ins just by including their name on the page.  Even “regular” speakers can sometimes be lax about promoting, especially if they do a lot of telesummits because they don’t want to burn out their list. Remember less promotion means fewer participants.


Solution:

Make promoting your event a non-negotiable regardless of who the person is (UNLESS it’s Oprah or someone whose name alone with guarantee a flood of opt-ins).  Ask for dates when speakers will promote and follow-up with them IMMEDIATELY if they don’t promote as promised.  Also make it easy for speakers to promote the even by preparing emails and social media posts that they can use. 

 

5.  Not Following Up With Registrants After The Telesummit 

Many hosts are disappointed that at the conclusion of their telesummit or interview series that they haven’t filled their programs or schedules for discovery sessions…or worse people start unsubscribing .  In reality, often your clients show up AFTER the telesummit is over, assuming that you’ve reached out to them.  Generally speaking, when it comes to marketing the money is made in the follow-up. People are busy; they forget; they’re going through the free material or….they’re waiting to learn more before deciding on who to work with.


Solution:

Create a series of follow-up emails that will be sent AFTER the telesummit is over that focus on how your offer helps to extend the information that they received. You may also want to provide some additional bonus material that will highlight your expertise. Lastly, make sure that each email has a strong Call to Action that encourages them to act NOW.


So What’s Your Next Step?

 
If you’re ready to receive high-level support to create transformational and lucrative coaching programs, my Rich Business + Fabulous Life 1 Day Intensives may for you.  This intensive is invite-only because it’s important that you and I are a good fit. To test the waters you can schedule a complimentary 30 minute Platinum Business Discovery session with me.Go to: http://www.soulfulaffluence.com/discoverysession

In this call together we will:

*Identify your goals for your business and your lifestyle

*Uncover the obstacles that are stopping you from attracting and enrolling higher paying clients into your programs

*Discuss your personalized, step-by-step marketing action plan that will allow you to rapidly experience the success that you desire.


To schedule your session, go to: www.soulfulaffluence.com/discoverysession

 

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I look forward to talking with you and exploring how I can assist you.

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Why launching a group coaching program may be a mistake

by Yvonne Bynoe on August 29, 2014

womanonbeach2
For many of you in the U.S. yo
u’re getting ready for Labor Day Weekend, you’ll be at the beach or having that last summer cook-out, so enjoy! I wanted to share a question that came up in Transformative & Lucrative Coaching Facebook Group about launching a group coaching program.  It’s a common question I get from women coaches who are either brand new or not earning the level of income that they’d likes.


A LOT of women coaches and solo-entrepreneurs have heard about the evils of trading hours for dollars..I’ve even discussed it in my trainings. 
But there is a missing piece:

Trading dollars for hours isn’t the problem. It’s the number of dollars you’re trading for your hours.”


As a result many women coaches and solo-entrepreneurs are rushing to create group coaching program to “leverage” their time. Unfortunately they learn after experiencing disappointing results how difficult it really is launch a group coaching program.

 
It takes a LOT of effort and know how to enroll even 20 people into a $497.00 program (and get everyone’s payments). There are always exceptions, but typically to do it you’ll need to have:

  • solid marketing that’s already attracting your ideal prospects
  • a list of 1000 (highly targeted prospects) or a list of 2,000+ good prospects (Using standard conversion rates you’d need at least 2000 people to get 20 enrollments)
  • JV partners or affiliates
  • a high-converting sales page with great copy
  • a multi-week launch strategy including webinars, follow-up emails, maybe videos
  • Support team to: create sales page, handle back-end technical issues; create graphics and handle administrative talks and provide customer service once students are enrolled
 
This is why I recommend that coaches and business owners focus on 1 on 1 coaching program until they have their marketing tight (meaning that they’re earning consistent income) and have a larger list to support launching a group program.

The same coach who flopped trying to launch a group program could earn $10,000 in a month with as few as 4 clients AND without the stress and headache of a complicated launch. I know because my clients are doing it. 

If you want freedom to spend time with your kids; travel  or do what you want— working with committed higher-paying clients is the ticket.  Doing ONLY 4 1-day intensives a month at $2,500 person, earns you $10,000.  Even if you started off at $1,000 a day…5 days a month of client work would earn you $5,000. (BTW, there are plenty of people in almost every field paying for this type of coaching, you just need a proven plan to find them).

 

You have to decide what works best for you.

 

Leveraging is a good thing but you have to know whether you’re at a stage in your business where you can really make it work. You need to be honest and ask: Do group coaching program appeal to me because I’m afraid to charge higher rates for private coaching?



Here are some 7 questions that you should ask yourself to determine whether group coaching programs are really for right for you and your business:

1. Are you generating consistent income of $5,000 or more a month from your current list?


2. How much additional income do you desire to earn each month?

3.  How many days per week do you want to work with clients? (Remember you should also be devoting at least 3-5 hours per week to marketing)

4.  Based on answers in 2 and 3 how many clients do you need to work with each month to reach your goal?

5.  Is offering a group coaching program a part of an intentional strategy to grow your business or do you think that your client base just won’t pay more?

6.  Do you enjoy coaching clients 1 on 1 or do you prefer to “teach” larger groups?

7.  Do sales conversations scare you so you’re doing what you can to avoid them?

Once you answer these questions you’ll have a better sense of which business model is your true preference : 1 on 1 coaching or group coaching. Either way, it’s important that you get support to design programs that your ideal clients will eagerly buy AND marketing that helps you to easily reach potential clients, month after month. 

What’s Your Next Step?

If you’re ready to receive high-level support to create transformational and lucrative coaching programs, 1 Day Intensive may for you.  This intensive is invite-only because it’s important that you and I are a good fit. To test the waters you can schedule a complimentary 30 minute Platinum Business Discovery session with me. Go to: http://www.soulfulaffluence.com/discoverysession

In this call together we will:

*Identify your goals for your business and your lifestyle

*Uncover the obstacles that are stopping you from attracting and enrolling higher paying clients into your programs

*Discuss your personalized, step-by-step marketing action plan that will allow you to rapidly experience the success that you desire.


To schedule your session, go to: www.soulfulaffluence.com/discoverysession


I look forward to talking with you and exploring how I can assist you.

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